Insights
Writing on pharma engagement
Articles published with industry media and partners, new thinking on LinkedIn, and the archive of earlier essays.
On LinkedIn
New thinking is published on LinkedIn first
Two to three posts a month, plus longer articles, drawn from client work, workshops and industry events. Topics include Omnichannel, operating models, Next Best Action and AI-enabled engagement.
Published elsewhere
Articles
Pieces written for industry media and partners.
- Accelerating the medical wheel with AI. From engagement to impact (co-authored with Gregg Fisher, The Stem)pharmaphorum · March 2026
- How Medical Teams Can Use Social Data to Enhance Omnichannel StrategyMedical.Watch · May 2025
- Navigating Veeva Vault and Salesforce Life Sciences Cloud. Best CRM practices for CIOs (contributor)Indegene · July 2025
- The power of 'why' in pharma OmnichannelLinkedIn · Article
Archive
Earlier essays
Essays on digital strategy, content and customer experience.
Can AI Improve the Medical, Legal and Regulatory (MLR) Process?
AI-supported first reviews could shorten one of the slowest steps in pharma content delivery.
HCP Engagement in Pharma: Channel Trends
Delivery matters as much as content. Four basics for reaching HCPs through the channels they prefer.
HCP Engagement in Pharma: Content Trends
Five content principles for moving from product-based to value-based HCP engagement.
CX 101: The Classic Trap in Customer Experience Initiatives
Improving what customers do is process improvement. Understanding why they do it is where experience design starts.
Why You Need Digital Content and Service Calendars
Content and service calendars show every digital touch point with customers on one timeline.
Benchmarking Your Digital Strategy
Ten questions to test whether a digital strategy is still valid, differentiating and delivering.
Six Basic Factors for Creating Engaging Content
Customer insight, local feedback, personas, journeys, objectives and channels.
Where to Start When Creating a Digital Strategy
A step-by-step path from personas and journeys to a content and service calendar.