Benchmarking Your Digital Strategy

Having a digital strategy is a real achievement for a company. Benchmarking it regularly against industry practice and major competitors is what keeps it relevant. The questions below are a practical starting point for checking whether a digital strategy is still valid.

• Is it still innovative?
• Is it customer-centric enough, or should it go further toward customer obsession?
• Is it still valid, or should the surrounding digital tactics be revisited?
• Does it differentiate the company from competitors?
• Does it still provide a competitive advantage?
• Has it achieved a positive return on investment?
• What would have happened without it?
• Has customer experience and satisfaction improved, as reflected in customer behavior and loyalty?
• Is speed to market acceptable?
• Is implementation efficient and effective?

The list could be longer. The essential point is to evaluate the digital strategy regularly and in a structured way, since the digital environment changes with increasing frequency.