Speaking and workshops
Sessions grounded in delivery experience
I speak at industry events, frequently moderate webinars on pharma Omnichannel, and run sessions inside pharma organizations for Commercial, Medical, Digital, Training and leadership audiences. Sessions are interactive and built around the decisions teams face in their own markets.
Topics
Five sessions
Each topic can run as a keynote, a panel contribution or a hands-on workshop.
The operating model that makes AI pay off
Why AI and Omnichannel investments stall inside annual brand plans and sequential review cycles, and how cross-functional pods, faster governance and new roles turn pilots into measurable return.
Agentic AI in commercial and medical engagement
Where AI agents add value for field, medical and marketing teams, the customer signals that should trigger them, and the orchestration layer that keeps Next Best Action coordinated and compliant.
Building Omnichannel capability across functions
How Marketing, Sales, Medical and Training teams learn to plan customer engagement journeys together, and how to make the learning stick in local markets.
Measuring what matters in HCP engagement
Behavior-based KPIs, activity cost and impact logic that give leadership teams a defensible view of return on engagement investment.
AI in Medical Affairs engagement
Practical uses of AI for insight capture, scientific exchange and simulation-based learning, with the governance that Medical teams require.
Formats
How sessions run
Formats are chosen with the organizer based on audience, time and the outcome expected.
Keynotes and panels
Conference and leadership meeting sessions of 20 to 45 minutes.
Webinar moderation
Regular moderation of industry webinars on pharma Omnichannel, from panel framing to audience Q&A.
Executive briefings
Focused sessions for Commercial, Medical and Digital leadership teams.
Workshops
Hands-on, simulation-supported workshops on journeys, content, NBA and KPIs.
Field force and train-the-trainer sessions
Interactive programs that position Omnichannel as a practical engagement tool for customer-facing teams.
Author sessions
Book-based sessions for teams working through one of the three books together.
In the room
Talks, webinars and workshops
I frequently moderate webinars on pharma Omnichannel, bringing Commercial, Medical and Digital leaders together around practical execution questions, and run workshops inside pharma organizations.
Named in Top 12 Marketing & Omnichannel experts to follow in 2025, Medical.Watch.