You may do a good job by creating a realistic digital strategy surrounded with digital tactics. But, is this good enough to meet your ultimate marketing goals ?
Digital by nature requires agility and speed to market. This is also the expectation at customer side. No one expects delivery of digital tactics in months or even weeks… In many sectors, it is an overnight effort to bring digital tactics to life because of very high level competition in market place.
So, you need to ask this question always to yourself while planning your digital tactics: “Is this tactic aligns with speed to market expectations of the customers ?”
Digital strategy is a long-term process but the digital tactics around are the short-term activities at many times. Being agile and taking into account the speed to market aspects are one of the keys for success in digital competition.