Digital marketing strategy should be a complementary part of your existing marketing strategy. So, it should be aligned with your long and short term strategic objectives and should be supporting them through a set of digital tactics.
The right digital marketing strategy has some basics:
- Easy to implement through available digital channels.
- Outcomes can be measured easily against marketing objectives (e.g., impact to sales or customer engagement, …etc).
- Avoiding complexity, focusing on the major marketing objectives.
- Supported through expert driven digital tactics.
Starting with an achievable digital strategy improved within the time will bring you the success for your business. Do not make it complex and unrealistic not to end up with a failure…